“The Online Marketing Parachute. How to Survive ‘Making Money’ on the Internet.”
Disclaimer: Resemblances
to your self or other characters in this story are merely coincidental. If this
sounds like you don’t worry. You are not unique.
Does this sound familiar?
Hi my name is Neophyte Newbie.
I have been trying to make money on the internet for
6 months now and my goal was to make 1 million dollars.
The problem I am having is that to date I have spent
hundreds (really thousands but I am too embarrassed to say it) and am making no
money. I quit my job so I could work full time on my "Internet
Business" and I need $3000 in the next two weeks because the ponzi scheme I joined did not pay
out what they claimed they would when I invested my last $12.
My wife and kids are getting tired of eating government issue peanut butter, raisins, cheese, and stale
bread from the food bank and the prospect of living in a car for the rest of
the winter is freaking me out.
I am trying to start this fire sale but so far I
have no jv partners and the ebook I wrote about "how to make money on the
internet" is not selling.
I only have $500 left on my last credit card (the
rest are maxed out and the bill collectors are calling every day) and was
wondering if I should purchase the new Nuclear Portal Maker software because
they say that if I don't they are locking the doors for ever and only those who
purchase it will have the secret of push button money printing?
I have every resale right software, source code
sale, and ebook known to man but I have not read any
of the ebooks, used the software, or glanced at the
source code since I purchased them. Does anyone have some ideas on how I can
turn them into money?
I put up 200 adsense sites
last week but so far I have only earned $10 in adsense and spent $500 on adwords just to get the traffic to
my adsense sites to click on the ads.
I hear niche sites are the way to go and that you
can earn $10,000 a month easily with them and that if you do Google sends an armored truck to your door to deliver your
check in the form of solid gold bricks.
Can anyone tell me a good niche to target?
It seems like people are making a lot of money in
the "make money on the internet" niche but there is so much
competition that my ebook about how to make $10,000 a
month while lying in bed is not doing as good as I expected.
I hear the Mesothelioma niche pays $1,000,000 a click. Does anyone have a good template or pre-made
site I can put up?
How about press releases do those work? I saw this
package for $500 that looked really good. What should I write about when I do
my press releases?
Has anyone tried e-currency trading does it really
work? I am desperate and need to make money fast. I tried putting up a special
offer in the warrior special offer forum about my fire sale but it keeps
getting deleted... can you tell me why?
I have purchased every joint venture course, google adsense book, and niche
marketing course I can find but I still am not making any money.
I still have not done my Christmas shopping and
things are going pretty rough right now.
Any suggestions?
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1. Get a Job
2. Keep a Job
3. Stop cash
bleeding. You will not fail (or succeed for that matter) based on whether
or not you have the latest software or course.
4. Niche sites and adsense portals are not the end all solution. Just like the "How to JV"
course explosion the "niche marketing" topic is just the new catch
phrase that has been pushed hard for the last year and so everyone is in a
frenzy trying to jump on board before they miss the boat.
Relax. Don't buy into the hype. If you have
overspent your budget and sacrificed food, rent, and telephone bills just to
get the latest course you have probably already missed the ship and jumped off
the dock into the freezing water ignorantly.
If you do not have a business foundation to build on
then maxing out your last credit card to get the latest course is not going to
make an ounce of difference in your success and will only ultimately add to
your financial stress and misery.
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Caveat: this may sound strange coming from an optimist like my self but I have
experienced sleeping on the cement in the middle of winter and not finding food
for days a a time. I have
even felt a little like Hans Christian Andersen's "little match stick
girl" as I tried to warm my self with the smallest fire. I have been
penniless on many occasion forced to work fast to raise rent.
I have also learned from those experiences many
years ago and although the understanding I have gained is priceless I do not
intend to put my self in that position again.
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Most entrepreneurs get started either with a small
amount of seed capital (hard for most to save), a loan from a family member,
friend, or college, or by borrowing, mortgaging, and maxing out credit cards.
In fact many get started by borrowing from anyone
and everyone they can.
However, those that succeed have a business plan.
They are not borrowing to purchase the latest course or software.
They might borrow to purchase integral components of
a production process or some other instrument that will assist them in creating
a marketable good or service.
Most college students borrow to get their education.
But how foolish is the student who borrows and then parties the entire time, or
plays video games, or watches tv instead of cracking the books...
Then how disappointed is the student who failed to
study, crammed for every exam, and never once applied in real world experience
what was learned.
When they enter the marketplace they find they lack
the experience, skill, and knowledge to succeed.
They are faced with the choice to change or flip
burgers.
If you are like the student who paid the tuition
semester after semester, marketing course and ebook after course, and never cracked the books to apply them in real business then I
invite you to change.
I invite you to succeed.
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Caveat: A
majority of authors publishing about "niche marketing" in the make
money on the internet niche have only made a few hundred to a few thousand
dollars a month and are not really qualified to teach.
Niche sites and adsense can make people a lot of money. However, those who are most successful have an
extensive technical knowledge, seo expertise, and
exceptional business management skills. So do those who are selling the courses
with a knowledge that 90% of the people who buy them
will do the same thing they do every day... NOTHING.
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Here is a course of action that can be adapted to
fit the needs of many desperate newbies or would be
internet marketers who never got off the ground and now find themselves
floating on an ice shelf which is quickly melting:
1. Cancel
every subscription and membership that is not making you money.
Stop it! Stop your stupid worrying about the fact
that you will "never" get that membership back to the fancy script
building wiz bang that will line your pockets in the future with cash if you
only get around to getting your site up and integrating it.
I have news for you. You are not going to make any
money with it now or in the future. The truth is that you need to go through a
personal transformation before any such membership will be of any value.
Otherwise month after month you will continue to pay your fee always
"intending" to use it and lying to your self that in the vey near future you will be ready.
I call what you are doing "cash bleeding."
It is a form of self deception.
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Caveat: I
know you are hyperventilating. Your mind is beginning to spin. You are probably
feeling hot flashes and feel like punching someone... I am on the other side of
this screen but punching me will only hurt your hand. Just grab a small paper
bag and breath into it for a while.
Your sanity will return and once you begin to
progress in your rehabilitation and you will see that I am telling you what
your own continence has been telling you the entire time. You would not be in
this position if you had only listened to your continence in the first place...
The truth is that those sales letters are designed
to psychologically entice you to ignore your continence and BUY! BUY! BUY!
I mean really think about it. How much money have
you spent on the next big thing when you were not even looking for it and do
not even know how to apply it to your business? Did you purchase it because it
was on a shopping list you designed based on your business plan?
Do you actually think that is how successful
businesses are built?
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2. Get a job.
If you plan on working in direct sales on the internet I suggest you get a
direct sales job. Dan Kennedy suggested the same thing to an acquaintance of
mine who asked him what was the number one skill he should obtain to become
successful online. If you are successful in sales and business management
offline you will find learning and applying online business skills so much
easier.
I believe that most people who suck at selling
offline will suck at selling online. In fact if you suck at selling online and
offline your only other options are to either become an SEO expert or hire
people work for you who excel at selling.
If you suck at selling, lack the commitment to
become great through study AND APPLICATION, and you suck at SEO and lack the
commitment to study and APPLY until you master it I suggest you...
GET A JOB.
If for no other reason get and keep a job so that you can afford to live while you learn about starting a
business.
Also one of my greatest secrets is that I worked in
commission based sales and marketing management for other companies and as a
consultant to dozens of brick and mortar businesses and by so doing was able to
observe without risk and learn from their mistakes and operational weaknesses
and strengths.
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Caveat: Are you finding your self hopping from mlm to mlm, randomizer to randomizer, ponzi scheme to ponzi scheme?
Well boy have I got an opportunity for you...
GET A JOB!
Stop making your family suffer. Stop lying to your
self. You probably lack dedication and commitment or you simply have been
brainwashed to believe the lies.
There is no free lunch. You are not going to magically
sponsor the worlds greatest network marketer in your downline who is going to build your business for you while
you sit in bed brain dead counting money.
Joining the latest ground floor opportunity is not
going to magically change your life.
More fail in such opportunities than succeed and the
probability that you will magically become a star with no previous experience
by recruiting thousands to buy into your fantasy is all part of the lie.
-----------
3. Read and
apply the books and courses you already have.
Besides, you probably purchased the best info
available on any given subject and the last 3 books you purchased on that subject
are probably written by people who read the course you had and decided to write
a book about the same subject regurgitating the same info with less quality.
Oh, and don't forget this one important thing:
Read and apply the books and courses you already
have.
4. Create a
plan and execute it. If it fails refine your plan and execute it again. If
you fail to plan you plan to fail. Succeeding on accident is the rarest form of
success. Don't plan on succeeding on accident or you may have an accident and
fail. Plan to succeed on purpose.
That means you need to get off your duff and work!
5. Don't purchase anything else besides a hosting account, phone line,
internet connection, and necessary tools to execute your plan.
Also, remember that much of the information and even
much of the software, and scripts you might be interested in purchasing can
easily be found online for free or supplemented with low cost, free, and open
source solutions. Later after you are generating revenu you can upgrade to the tools that are necessary to help your business progress.
Ebay is a discount software buyers best friend.
6. Budget.
Self explanatory.
7. Approach
potential JV partners and affiliates in the same way you would like to be
approached. Don't hype them. Don't write some sales letter in an email.
Talk to them like a real person in a personal way.
8.
Differentiate but do not be anal about it. I hear a lot of pitches for
ideas that if they were not filled with so much excess useless functions that
serve no functional purpose they just might succeed. The problem is that when
the person pitching the idea gets some feedback telling them to dump the stupid
stuff and simplify they are so stuck on the extra baggage that they can never
get over it and ultimately fail.
9. Action
massive action. I don’t mean to be rude but I get question after question
from people who at one time were going in the right direction but instead of
taking action they kept asking questions and got lost along the way.
The way to success is taking action. I have learned
more through my own trial and error than all the courses in the world.
10. Don’t be
afraid to fail.
If you don't take the chance of failure you will
never have the opportunity to succeed.
Michael Jordan once said:
"I can accept failure but I cannot accept not
trying."
11. Get off
you butt and go to work. Don't spend another penny until you do.
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Caveat:
90% of the people who see this will probably still not take any action. Do your
self a favor. Join the 10%.
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I do not care if there are detractors to these
thoughts. You are entitled to your opinions but it makes no difference to me. I
only published them to help and possibly shed a little humor on real problems
the majority of would be "internet marketers" experience.
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Josh Anderson is President and CEO of Internet Business Ideas Inc.
He is the developer of some of the web's most innovative products for streaming video and streaming audio as well as an affiliate and podcasting network at http://www.nanacast.com
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